The series revolves around Alice, the great-granddaughter of the original Alice Pleasance Liddell, who is a young baker working at the Wonderland Bakery. As she explores the kingdom on various culinary adventures, she is accompanied by Fergie the white rabbit, Hattie, and Rosa—the Princess of Hearts. The teapot-shaped Wonderland Bakery has a kitchen where some of the equipment are animated, namely the oven and the mixer. The bakery also has a pantry which is vertical tunnel where the ingredients are on shelves on the sides, and anyone who enters will mostly float inside as if they are in space. The desserts (and to lesser-extent foods) the characters make are mostly magical, resulting either troublesome or pleasant effects.