The series is a collection of morality tales which also has insinuations of a horror story; gruesome punishments happen throughout. The stories mainly focus on naughty or horrible children(for example those that are vain, untidy, lazy, or lying) learning a grim lesson. Examples include "The Bugaboo Bear" (in which a little blond girl, buys a "Bugaboo Bear", and treats it as a person, only after a surprisingly short amount of time she gets bored with it, and starts treating it in a horrid manner), and "William the Conkerer" (in which a young lad, who destroys trees, attempts to steal every conker in the village). The programme also focuses on frightening children into believing their parents.