Charlotte, a new girl at Vendetta's school, arrives determined to make a friend. An "impossibly cheery"[4] optimist, Charlotte rapidly becomes the foil[1] and tormentor of the morose and vindictive Vendetta, by insisting on befriending her. Vendetta is a selfish little girl with the power to make fiends, "hideous things" which she has unleashed on her town to bring it under her reign of terror. The coastal town of Clamburg, once a thriving tourist destination, has become a grim, forbidding place, with stores shuttered and the populace cowed before the horror of Vendetta's watchful fiends. Charlotte never discovers or understands that Vendetta despises her, and Vendetta is never able to get rid of Charlotte. While this conflict is never resolved by the end of each episode, some minor developments appear to continue between episodes, like the introduction of Buttons 2 and an enormous statue that Vendetta has raised of herself.