The series follows Max, an adventurous preteen boy who receives in the mail a small statue of a fowl, inscribed with Egyptian hieroglyphs whereof the translation states: "You have been chosen to be the cap-bearer. Go to the mini-mart and wait for a sign, Mighty Max". Shocked by the message, Max drops the statue, shattering it and revealing a red baseball cap emblazoned with a yellow "M", which he dons.