Power of the Substitute Badge, Ichigo's 'Pride'!.The next day, Ichigo is called in to Xcution headquarters to learn how to use the Fullbring abilities. Ichigo is shrunken and placed in a dollhouse by Riruka Dokugamine, where he has to defeat an aggressive pig plushie under a time limit set by Giriko Kutsuzawa. When Chad advises Ichigo to use his pride, Ichigo uses his substitute badge as the focal item to materialize his Fullbring.