Joel Sells Out. Joel and Michele scheme to score freebies off product-mentions he "casually" gets rock stars to discuss in interviews, but that gives Z the idea for a full-time sponsor: Wobu, a trendy vitamin water, whose rep starts insisting on changes to Joel's on-air style after a Bono interview turns into a shouting match. Kevin's share of the take is 30,000 worms he can't get rid of.