Lincoln Loud is the only boy and the middle child in a family of eleven children residing in the fictional town of Royal Woods, Michigan. He has ten sisters with distinctive personalities consisting of bossy eldest child Lori, ditzy fashionista Leni, musician Luna, comedian Luan, athletic Lynn Jr., gloomy poetic goth Lucy, polar opposite twins Lana and Lola, child genius Lisa, and baby Lily. Lincoln occasionally breaks the fourth wall to explain to the viewers the chaotic conditions and sibling relationships of the household, and continually devises plans to make his life in the Loud House better.